Lucky Streak, from Lucky No. 12
Make your own luck.
It's time to finally build the personal brand everyone keeps telling you that you need with a plan made for you, clear action items every week, and a team guiding and supporting you along the way.
Everyone says you need a personal brand. But actually doing it? That's a different story.
Which one of these describes you?
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“Everyone keeps saying 'personal brand'... and I nod like I know what that means.”
You believe it. You've heard it on every podcast. But nobody has told you what YOURS is, what you'd post, or why anyone would care. So you don't start.
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“I know what to do. There's just way too much of it.”
Instagram or LinkedIn? Reels or carousels? Face or no face? You have 400 saved posts "for inspiration" and zero published ones. Every option feels like the wrong one, so you pick... nothing.
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“I'm showing up. It's just not getting me anywhere.”
You post. You have the followers, the likes and a few nice comments. What you don't have is the client, the stage or the deal it was supposed to lead to. And there's no time left in the week to figure out why.
No matter who you are, Lucky Streak is made for you.
Waiting to get discovered is not a strategy
Being great at what you do is not the same as being known for it. Meanwhile:
- The panel goes to someone with half your experience and twice your visibility.
- The client, the role or the collab goes to whoever they'd already heard of.
- You're putting in the hours on content, and it still isn't turning into clients, stages or deals.
- The day you finally need an audience, for a launch, a new role or a business, you're starting from zero.
Unless you have the door openers, the door doesn't open. Visibility is how you get them.
Things you've tried that didn't stick (no judgment)
Another course.
Twelve hours of videos, a workbook and a "good luck!" Built for everyone, so it's built for no one.
Copying someone else's content.
Their hooks, their formats, their voice. It feels fake on camera because... it is.
Asking ChatGPT.
Great intern. Terrible strategist. It can only look backward at what's already out there, and it won't notice when you ghost your own content plan.
Hiring someone to post for you before you know what to say.
The content is going live, but it just doesn't feel you.
You don't need more information.
What you need is a plan made for you, someone telling you what to do this week, and people who notice when you stop.
The Lucky Streak way
The Streak System: plan it, post it, keep the streak alive
Three parts that work together, so you never have to figure this out alone again.
- 1
Your Plan: your lucky break
Everyone starts with Lucky Break, a 1:1 one-month strategy sprint with a Lucky Strategist. You figure out who you are, what you want visibility to get you and what you want to be known for. Then you get a plan built around your actual life: what to post, where, how often and why. Goodbye, guessing.
- 2
Your Weekly Move: the Monday Streak
Every Monday, your game plan lands in your inbox and your portal: one theme for the week, one visibility move beyond posting (a pitch, a podcast ask or a collab) and any open calls or events from our network when we have them. No deciding what to do. You just do it.
- 3
Your Team: the people who keep you lucky
A plan, weekly action steps, and a team that actually notices when you stop posting (and lovingly calls you out on it)! Weekly co-working time to get your content done. Live office hours with the Lucky No. 12 team to get feedback on what you're doing. And a portal where you can ask a question anytime and learn from the answers to everyone else's.
No invented persona here. We're filtering what you already do, so the right people can see it. The stuff that feels routine to you is exactly what someone a few years behind you needs to hear.
Before Lucky Streak: "Is any of this working?" After: you can point to what it got you.
Before
- "Is any of this even working?"
- Content that takes all your time and gets you a few likes
- A notes app full of brilliant ideas with nowhere to go
- Not totally sure what you want to be known for
- Hoping the right people somehow find you
After 90 days
- A plan that fits your life, built around what you want your content to get you
- A crisp answer to "so what do you do?"
- A media kit and rate card (the one-page intro and price list brands and event organizers ask for), ready when someone asks
- At least one new room walked into: an event, a pitch, a panel or a podcast
- A team that notices if you go quiet (and will absolutely say something)
We can't guarantee you a deal, a client or a stage. Nobody honest can. You'll be ready when one shows up.
Pick your streak
Pick how much support you want. Everyone starts with the same first month.
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Keep the streak alive
Streak
$500/mo
You've got your plan. Now you want the rhythm and the accountability.
- The Monday Streak, in your inbox and your portal every week
- Full House: a 60-minute live group strategy call every month, recorded
- The Thursday content co-working hour with the team
- Live office hours with the team, Tuesdays and Thursdays
- Ask the team anytime: submit a question in your portal and find every answer in the Asked & Answered library
- The monthly challenge, plus the resource library in your portal
- Open calls and events from our network, shared by email and in your portal when they fit
- Member pricing on every add-on
6-month minimum after Lucky Break.
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You're on a roll
Hot Streak
$1,250/mo
You want a team checking your work every month.
- Everything in Streak plus
- A 60-minute 1:1 call with the team every month
- One content review a month: send up to 5 posts and get feedback as a short recorded video
- Optional add-onAdd a custom content calendar for $350/mo: 12 dated posts a month built from your plan, each outlined slide by slide or shot by shot, with the caption, a call to action and weekly Instagram story prompts
6-month minimum after Lucky Break.
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Go all in
Win Streak
$2,500/mo
You want it built with you, not just checked. Limited availability.
- Everything in Hot Streak plus
- Your custom content calendar, included
- Two 1:1 calls a month
- Two content reviews a month
- A monthly content audit: a recorded video walkthrough of what's working and what to change
- A private text line to the Lucky No. 12 team
6-month minimum after Lucky Break.
Your first month
Lucky Break
Everyone starts here: a 1:1 one-month strategy sprint with a Lucky Strategist. This is where the foundation of our work together is built.
$3,000
- An assessment and intake before you meet
- A 90-minute deep dive on you, your story and what you want next
- Your strategic plan, a 6-month content plan, a roadmap and an execution plan that fits your schedule
- A 60-minute review call to walk through it and lock in your next 90 days
- Your portal, with your plan and resources in one place
At the end of the month, you pick your ongoing tier together on the review call. Payment plans available.
Your first month
- Within 2 business days of applyingYou hear back. If it's a yes, your Lucky Break spot is held for 2 business days. (Don't leave us hanging.)
- Week 1You do the assessment and intake, and you get your portal login.
- Week 2Your 90-minute deep dive.
- Week 3Your plan, content plan and roadmap get built.
- Week 4Your 60-minute review. You leave with your next 90 days mapped out and your tier picked.
Your weekly rhythm
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Monday
The Monday Streak lands: your theme for the week and one visibility move beyond posting.
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Tuesday
Live office hours with the team.
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Thursday
The content co-working hour with the team, plus live office hours.
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Once a month
Full House, our live group strategy call, plus your 1:1 call and content reviews on Hot Streak and Win Streak.
You'll love it here if...
- You're really good at what you do, and the right people don't know it yet
- You want to be known, not famous
- You'd rather have a plan than another course
- You'll give it a few hours a week if someone tells you exactly what to do with them
- You like your feedback honest, a little funny and delivered with love
- You're a founder, freelancer, consultant, creator, or climbing in your career, and you're done being the best-kept secret in your field
You'll hate it here if...
- You want someone to make your content for you. (We offer that, too, as part of our Full Partnership.)
- You're past 100K followers and need management, someone handling your brand deals, and ongoing strategic support. (Also a different conversation, and we'd love to have it.)
- You want a guaranteed brand deal or a viral moment. Unfortunately, those aren't available for sale.
- You want to be told everything is perfect. We'll cheer you on like crazy, but we'll also tell you the truth.
- This page made you roll your eyes. Totally fine! We're probably just not your people, and that's ok.
Who's behind this
Hi, I'm Audrey(your hype woman, and the one who notices when you ghost)
Lucky Streak is an incubator run by Lucky No. 12, my full-service product and marketing agency for creators. We work with creators and talent through management, brand partnerships, sponsorships, speaking deals and digital products. Brands are in our inbox every day, and relationships are the secret: when we come across an open call, an event or a pitch that fits you, we share it.
I'm the founder and CEO. Across my career, I've worked with leaders like Marie Forleo, Sophia Amoruso, Elaine Welteroth, Michelle Phan, Molly Sims and Athena Calderone (EyeSwoon). Okay, name-drop over. I've spent a decade in the online space and working with public figures, and I know what makes a personal brand successful and what causes it to fizzle.
I built Lucky Streak because I kept having the same conversation with smart, accomplished women: "I know I should be more visible. I just don't know how, or what, or when." Truly, the same conversation, nearly every week. So, here we are!
A Lucky Strategist leads your strategy month. I lead the monthly live calls and office hours, and my brand and content team runs your 1:1 calls, reviews and calendars.
Fair warningApply for my spotI'm loud, I'm direct, and some weeks I'll take your goals more seriously than you do. If that sounds like exactly what you've been missing, you're one of us. Sounds exhausting? Then this isn't your room, and that's okay.
Things you're probably wondering
I don't even know what a personal brand means for me. Is this too advanced?
Nope. That's the best place to start. Lucky Break exists so we figure it out together before you post a single thing.
I'm not an influencer, and I don't want to be.
Perfect, most of our members don't either. No outfit links, no dancing on camera (unless you want to). You don't need 100,000 followers, you just need the right people to know who you are.
I don't have a big following.
You don't need one. A small, right-fit audience beats five million people who follow you for fun.
I don't have time.
Hi, yes, that's exactly who this is for. Plan on a few hours a week. Your plan is built around your real calendar, and we'll show you the shortcuts: voice-note an idea right after a meeting, keep a folder of everyday clips (B-roll) to pull from later, and batch it all in co-working.
What if I don't stick with it?
That's literally what we're here for. The Monday Streak tells you what to do, co-working gives you the time, and we notice when you go quiet. On Hot Streak and Win Streak, the team gets on a call with you every month too. Hard to ghost a team that's rooting for you.
$3,000 to start is a lot.
We get it. It's an investment, and it should pay you back. In one month, working 1:1 with a Lucky Strategist, you'll walk away knowing exactly what you want to be known for, with a six-month content plan and a roadmap built around your real schedule. Most people spend years guessing at what you'll have in four weeks.
Can't I just use Claude or ChatGPT?
Use it! But remember: AI can only look backward at what's already out there. Your plan comes from a real conversation about where you're going with an expert strategist, and that's where the good stuff lives.
My employer is strict about what I share.
We plan around it and get creative with you. You can talk about how you prepare, what you're learning and what you're thinking about, without sharing anything you shouldn't.
I hate how I look on camera.
That's totally normal. And for some people, it never stops feeling a little awkward. But remember: nobody is watching as closely as you think. Also: not every plan needs your face on camera.
I don't know which tier I should pick?
Don't decide now. You pick it together on your Lucky Break review call, once your plan shows what you need.
Can I cancel?
Every tier has a 6-month minimum after Lucky Break. After that it's month to month, and you can cancel any time before your next billing date. Payments aren't refundable, Lucky Break included, so the application is where we both make sure it's a fit.
Do you guarantee brand deals, clients or opportunities?
No, and run from anyone who does. We share open calls, events and pitches when they fit, and we get you ready for them. If L12 sources a paid brand deal for you, L12 takes a 20% commission. Your own deals, clients and speaking stay 100% yours.
Why now
There's never a perfect month to start.
There will always be a launch, a busy season or a reason to wait. Your plan is built around your real calendar, so you can start in the middle of all of it. Apply now and in about a month you'll have your next 90 days mapped out.
Your lucky break is one application away.
It takes about 5 minutes, and you'll hear back within 2 business days. Worst case, you get an honest answer. Best case, the next 90 days look very different.
Apply for my spot